Graphic design and brand consulting with expertise in brand development, brand management, corporate communications and marketing. dolceVita Creative offers unique design solutions that are cohesive, consistent and right on target. Strategic branding, corporate collateral, websites and direct mail, that strengthen the brand promise and increase positive awareness for your business and services.


Harald-M. Lehnardt
Sr Art Director & Principal, dolceVita Creative

Harald-M. Lehnardt, Sr. Art Director 

I am a German Creative Director and Designer with 20+ years experience in fashion related print design, high-end creative concepts and international advertising. In the summer of 2005, I moved from New York City(Sr. Art Director at Macy's for 12 years) to Hawaii and my life has changed quite dramatically: now I prefer jogging from Sunset Beach to Banzai Pipeline before breakfast - compared with rushing down 34th Street in Midtown Manhattan, heading to the office, and sometimes I attend 'board meetings' behind the house.

I love what I do & feel very lucky to live and work on this incredible island, as long as I am creating and communicate visually. I work hard, in hopes that I will put good and creative work into the world; have elegant type skills and a good eye for visuals, along with the technical expertise, and I feel blessed to have the eyes to see beauty everywhere and the heart to appreciate it. I know I am doing exactly what I was made to do – and hope to grow and improve, as long as I am on my creative/artistic path. ~ Aloha.

Over time, I created an array of corporate identities, brochures, advertisements, book concepts and designs, trade show concepts, displays and booth development (2013 Surf Expo in Florida) as well as conference collateral, for 'Conservation International' in Washington, 'Applied Brilliance' and 'The Fashion Group' in New York, identities and sales collateral for 'Naked Cow Dairy' and 'KM Boards Hawaii' on Oahu, and worked as Sr Designer on the Creative Team for 'Coco Palms' on Kauai, 'Ka'anapali Coffee Farms' on Maui, 'Hokulia' and 'Kukio' on the Big Island, just to call out a few. In addition, I offer consulting services to  a couple of non profit organizations throughout the islands.   

Background info about my life and my profession

I studied Visual Communication at the Design Faculty in Bielefeld (Germany), then moved to New York City as a Fulbright Scholar in 1991 to attend the New School for Social Research and Parsons School of Design in Manhattan, where I finished my Master of Art in Media Studies. I became Senior Art Director at Macy’s headquarters for Federated Department Stores in New York and was responsible for all fragrance, cosmetic and watch advertisements and collateral for the North East US region. After 12 years as Senior Art Director in New York City, I decided to give up my loft on Manhattan’s West Side in exchange for a nice little house in the Pupukea Hills on Oahu’s North Shore, and took advantage of a new and challenging offer as Design Director in Honolulu.   

In 2006 I had the opportunity to join a creative team at a Honolulu based premier design and consulting firm, that provides Hawaii-style brand development and management (22 years in business). This opened up many opportunities to exciting projects and design challenges, and my skills assisted to shape the perception of their clients, by developing comprehensive communications strategies and marketing identity systems with emphasis of consistency and continuity of design to the overall brand equity. This approach strengthened existing brands and produced a clear understanding of the individual brand message.

In 2009, I joined forces with a selected group of talented creatives on island, and experienced that the best philosophy to be successful, is to share resources, collaborate with other talents and contribute to the overall success of a project - maybe create something new and unexpected within the process. With a fine-tuned eye and a sophisticated sense for text and image; I have been able to apply my skills to many award winning projects in the US but also in Europe, won several Pele Awards, as well as awards from the Honolulu chapter of AIGA, [American Institute for Graphic Arts], and taught 3 classes at Pacific New Media at the University of Hawaii at Manoa. (1. Introduction to Desktop Publishing, 2. Design & Project Management, 3. Visual Poetry).

With a small and enthusiastic team of professionals, I am very interested to assist you with design, marketing and representation; possibly developing innovative creative concepts and more complex visual strategies, as well as context development, architecture and structure of your desired web presence - to support your business as an off-site creative component and reliable resource. 

It is my belief that good people will always connect, one way or another.
I appreciate you taking the time to review my work online. Mahalo, a nui loa..


Harald-M. Lehnardt
Creative Director & Principal | dolcevita Creative
www.dolcevitaCreative.com
Fine Arts & Communication
harald@dolcevitaCreative.com


Kuliana Edition (Fine Art Publishing)

Unique Contemporary Artwork from the Hawaiian Islands

For those of you, who are interested in my artwork, please visit and explore my online Gallery + WebStore (www.anolani.com). We offer Digital Fine Art Prints in limited editions, or a thematic series, including dramatic perspectives of the ocean and nostalgic elements of Hawaiian history and surf culture, as well as inspiring poetic text-and-image compositions that will transform your interior environment into a sanctuary of spiritual comfort and wellness.

Ten percent of our proceeds are donated to Hawaiian charitable projects, as a way to ‘give back’ celebrate the natural ‘Island Elements’ that inspire the visual and literary style of our unique and contemporary compositions.

Our collection is available in a choice of sizes, printed with archival-quality inks onto rich fine-art print substrates, including embellished canvas giclées with added Liquitex gel brush strokes, distinctive and eye-catching metallic prints, mounted on sustainably harvested solid carbonized bamboo panels, prints on brushed aluminum, acrylic, museum-quality papers and distinctive chrome metallic emulsions on gallery mats, image wraps. New specialized printing techniques will be aded in the near future, we are always eager to learn and evolve. Selected compositions can be personalized upon request and custom orders are available. 

HOW IT ALL STARTED
Sometimes good things come unexpected, and here and there we find signs that things do happen for a reason. I remember when I returned a rock to Hawaii; a rock that my mom took from a Hawaiian vacation in 2000, and I brought it back to the islands in 2003. I actually transported this rock from Germany to New York City, then to Los Angeles and finally to the old Heiau in Pupukea, on Oahu’s NorthShore .. not knowing back then (I lived in New York City at the time), that I would move to Hawaii in 2005 .. and actually moved to Pupukea (less than 1/2 mile from the place where I returned that (river) rock). [FYI: It is bad karma to take rocks from the islands]. Coincidence or not, fact is that this particular trip to the islands had an incredible effect on my future. I am just so very thankful to be here: thankful for all the things that happened on my artistic journey - full of memories and adventures that would set a path of guidance and inspiration.

I studied Visual Communication in Germany with focus on photography and film design. Half way through my studies, I shifted and set the focus to graphic design and typography and started to combine my artistic vision with new tools and ways of communication. I read about the Bauhaus years, Kandinsky, El Lissitzky, Moholy Nagy and Mondrian - I fell in love with American Abstract Expressionism, its colorful and abstract dynamics. I developed a fascination with letters and words and within my graphic studies I was inspired by Paul Rand, Neville Brody and David Carson, who changed the academic understanding of design and function, and had a major impact on the tradition of type design and typography in particular. (Years later, I was honored to have David Carson as a guest at my New York loft ~ it just shows that anything and everything is possible.) Never give up, work hard and enjoy the journey.

After I finished my studies in Germany (1990, Toscanian StillLife's), I received a Fulbright Scholarship in 1991 and moved from Germany to New York City to attend Parsons School of Design/The New School For Social Research. I wrote my Master Thesis about the interaction of ‘Text + Image in the Communicative Pattern of Fine Art Photography’: I wrote about Barbara Kruger, Gilbert and George, Duane Michals ... and I took a closer analytical look at my own artwork, trying to figuring out why I was doing what I was doing. That was way back in the early 90’s; later in my professional life as Sr. Art Director at Macy’s headquarters in New York, I continued to develop fine type for national ad campaigns, from Chanel fragrances to Prada shoes, and continued with my ‘text-image’ compositions in my artwork on the side, but always continued to experiment and develop new concepts, whenever I had a chance ... and continued my vision and focus.

I always wondered when I would find my niche,- my calling,- and my own style? With all what I have experienced in my life; living in different countries, studying abroad, experiencing Manhattan for 14 years as a professional and all that came with it ... until I finally found my way out here to the Hawaiian Island; the islands that I love so very much and in a way changed my life forever – adding momentum to my quest for artistic liberation and success.

The synergy between text and image is my passion: my urge to discover and create new compositions by adding text, word-fragments and single letters to distinct images – playful, yet with ‘intent.’ The combination of text and image can tell stories – can ask questions – can make us aware of things, or simply be poetic and take us away for a brief moment to different places, that are directed by our own imagination. Over time, I came to understand that the successful philosophy in art and business is to share resources, to collaborate with other talents and to contribute to the overall success of a project, through synergies of vision, as well as innovation: creating something new and sometimes unexpected within the process.

During my 12 years as Sr. Art Director in New York City, I was exposed to planing and execution of national product launches, major marketing strategies, and in Hawaii I learned a lot from my artistic collaboration with Christian Riese Lassen; about business structure and focus, i. e.; building editions, creating unique artistic resources and a lot more.

I cherish all that I have learned from my Professors in Germany, Dr. Roland Günter and Professor Gottfried Jäger, my mentors that allowed me to approach each artistic project playful, poetic and sometimes find the philosophy later,- or within the process. I also admire my former employer, Oren Schlieman in Honolulu: a fascinating ‘Thinker’ and Creative Director, that taught me to do things right and be open minded .. take a step back and observe from a distance, collaborate and honor the people you work with. I owe all of my mentors and teachers a great deal of gratitude, and I am thankful to God for his guidance and inspiration.

It is my profound belief that the concept of the “Kuliana Edition” is the essence of my artistic as well as spiritual experience I have captured over the years: the artistic and authentic outlet and platform I have been striving for all my life. Working and collaborating with such a variety of talented artists and visionaries (link) is truly an honor: in our artistic collaboration, we share the same degree of passion and enthusiasm, the ability and commitment to synthesize dynamic and compelling compositions: elegantly integrated interdisciplinary works of art.

We want to explore new methods, tell stories, define new perspectives, new elements and create a processes that we can develop further and advance our entrepreneurial and creative work. Our multi-disciplinary approach enables us to combine our talents to make a unique product with a fresh perspective: develop a distinct and innovative style of art that spans from adaptation of ‘Abstract Expressionism’ to inspirational and spiritual compositions. With the help of friends, business partners and mentors, that guided me along the way, from Germany - across the Atlantic to New York, and finally across the Pacific - almost half way around the planet - to the beautiful NorthShore on the island of Oahu, I am truly excited to launch the Kuliana Edition and offer a wide variety of products from an array of editions.

Mahalo for your time, reading my story; I hope you enjoy my artwork - and you find something that captures your taste and preference ... and maybe it even entices you, to come and visit our beautiful islands.

Aloha,
Harald-M. Lehnardt