Brand Development
Eine starke Marke entsteht von innen heraus. Sie basiert auf einem klaren Verständnis dafür, wofür ein Unternehmen steht, was es unverwechselbar macht und wie es wahrgenommen werden möchte. Erfolgreiche Markenentwicklung verbindet diese strategische Grundlage mit einer eigenständigen visuellen Identität und einer konsistenten Kommunikation..
Wir begleiten Unternehmen bei der Entwicklung neuer Marken ebenso wie bei der Weiterentwicklung bestehender Identitäten. Gemeinsam definieren wir Positionierung, Werte, visuelle Sprache und die zentralen Elemente der Markenkommunikation. Daraus entstehen flexible Designsysteme und klare Gestaltungsrichtlinien, die über unterschiedliche Medien und Anwendungen hinweg funktionieren und dennoch eine unverwechselbare Identität bewahren.
Dabei geht es um weit mehr als ein Logo. Eine starke Marke schafft Wiedererkennbarkeit, vermittelt Glaubwürdigkeit und baut Vertrauen auf. Sie muss authentisch sein, die Bedürfnisse ihrer Zielgruppen verstehen und gleichzeitig genügend Flexibilität besitzen, um sich mit einem Unternehmen weiterzuentwickeln.
Von der ersten Analyse und strategischen Ausrichtung über Corporate Design und Brand Guidelines bis zur konkreten Anwendung begleiten wir den gesamten Prozess im engen Dialog mit unseren Auftraggebern. So entsteht eine Marke, die nicht nur visuell überzeugt, sondern langfristig relevant und konsistent bleibt.
A strong brand begins from within. It is built on a clear understanding of what a company stands for, what makes it distinctive and how it wants to be perceived. Successful brand development connects this strategic foundation with a distinctive visual identity and consistent communication.
We work with companies to develop new brands as well as evolve existing identities. Together, we define positioning, values, visual language and the essential elements of brand communication. From this foundation, we create flexible design systems and clear brand guidelines that work consistently across different media and applications while maintaining a recognizable identity. Branding is about much more than a logo. A strong brand creates recognition, communicates credibility and builds trust. It needs to be authentic, relevant to its audience and flexible enough to evolve as the business grows and changes.
From initial analysis and strategic direction to corporate design, brand guidelines and practical implementation, we accompany the entire process in close collaboration with our clients. The result is a brand that not only looks distinctive, but remains relevant, consistent and effective over time.
Quick Links: Brand + Identity Overview Identity Development Event Branding Digital Media Product Support
~ Sample selection below: Coco Palms Branding Concept ~
As Sr. Art Director and leading designer on "The Rebirth of Coco Palms" for InfoGrafik (Honolulu), Harald-M. Lehnardt developed a unique visual language that translated well
throughout an array of applications. He has won several Pele Awards for this project..Coco Palms is a legendary resort that, for nearly 40 years, welcomed guests from throughout the islands and around the world, bringing everyone together with great aloha. From this aloha, a unique and wonderful community thrived for many years. It was the oldest hotel on the Garden Isle of Kaua`i, and was the world's most famous Polynesian resort. Elvis Presley filmed the finale of his film "Blue Hawaii" there in 1961, immortalizing its lush coconut groves and picturesque lagoons. When Hurricane Iniki struck in September 1992, the Coco Palms was shut down indefinitely as repairs proved too costly and the entire island struggled with recession. With its historical lagoons, magical coconut grove and sacred grounds, Coco Palms provides a wonderful setting for a development commensurate with the lifestyle and beauty of Kauai, and it beckoned to be brought back to life. In 2006, Coco Palms Ventures, a group headed by Maryland-based developer Phillip Ross, bought the resort for $12 million. The property includes 16.4 acres on Kuhio Highway, and the 17-acre coconut grove, which is leased from the state. Coco Palms Ventures intended to invest $220 million to build 200 condos, 104 hotel rooms and 48 bungalows.
~ Sample selection below: Brazilian Showroom Branding Development ~
Brazilian Show Room Hawaii, a local retail company specializing in bikinis and swimsuits from Brazil, is expanding its business beyond its Honolulu space
with store openings in Haleiwa's NorthShore Market Place and Kailua Town Center.
~ Sample selection below: Kona Joe Coffee Branding Process ~
As Sr. Art Director and leading designer on the Branding Strategy of 'Kona Joe Coffee' for InfoGrafik (Honolulu), Harald-M. Lehnardt worked on the preliminary design exploration for the new brand identity and retail environment experience. In addition, he contributed with research, case study and designed the look and feel of the company’s visual identity and branded coffee product line.
Kona Joe Coffee uses the same principles as the world’s finest wine producers to cultivate our award-winning "Kona Joe Trellised Coffee," according to the owners of the 20-acre estate in
Kona’s verdant Kainaliu Region. "This exceptional coffee is the premium ‘grand cru’ of Kona coffees." The unique cultivation process has attracted international attention and
recognition among leading coffee trade professionals.
~ Sample selection below: Applied Brilliance Brand Development ~
The Center for Applied Brilliance is a thought-leadership advisory group that promotes creativity and innovation through systems-thinking solutions. The annual conferences across the Unites States
are, are created as a non-commercial collaboration among attendees, speakers and sponsoring partners, and they are designed to raise the level of creativity, innovation and applied intelligence
for creative, marketing and design professionals.
~ Sample selection below: Dillingham Ranch Brand Development ~
Branding + Identity Development for Dillingham Ranch, a historic property is one of Hawaii’s finest venues.
Located on the NorthShore of the beautiful island of O'ahu, this romantic destination is a place of renewal, nurture and love.
~ Sample selection below: Naked Cow Dairy Brand Development ~
Branding + Identity Development for Naked Cow Dairy, a small dairy farm and creamery on the beautiful island of O'ahu, specializing in farmstead & artisan cheese and butter!
Our brand development services can help your business in a number of ways.
Creating distinction – we develop identities that give your business a clear and recognizable presence.
Building recognition – consistent visual communication helps your brand become familiar and memorable.
Providing the right tools – we create flexible design systems that work across print, digital and physical environments.
Creating lasting value – our approach is strategic and considered, resulting in identities designed to remain relevant over time.
Supporting your ambitions – every brand is developed with your long-term goals and future growth in mind.
Our creative process begins with research and an exploration of the ideas, values and visual references that define your business. From this foundation, we develop a range of appropriate directions for the visual identity. The strongest concepts are refined and presented for discussion, allowing your feedback and perspective to become an integral part of the development process.
Whether you are launching a new business, repositioning an established company or evolving an existing identity, we bring strategy, experience and creative thinking to the process. Together, we develop a brand that is distinctive, relevant and built to grow with your business.